PhoneFavs is a new mobile web portal designed for smartphones and mobile devices. This site is also the first social bookmarking system completely designed and optimized for mobile phone users. PhoneFavs enables users to keep an always-available list of bookmarks for web sites that can be easily viewed on a mobile browser.

PhoneFavs’ deceptively simple homepage serves as a gateway to PhoneFav’s three main services: online bookmarks or Favs, a handpicked mobile link directory, and a “mobilizer” which automatically adapts standard web pages for improved viewing on smaller screen devices. Users can also import their existing bookmarks from del.icio.us, Mozilla Firefox and Internet Explorer and browse for the latest software for their smartphone.

“PhoneFavs is a portable tool-chest for enriching your browsing experience on a mobile device,” said Ryan Kairer, principle architect of the new mobile web service. “With PhoneFavs at your disposal, you can save cool sites and longer articles to read on your phone in a mobile friendly format at your leisure. It also serves as a gateway to discover new sites and services designed especially for the mobile web.”

PhoneFavs is accessible on the web at http://phonefavs.com or via a shortcut url pfavs.com. It is compatible with any device with a web browser — smartphones, feature-phones, iPhone’s, BlackBerries, PDA’s, tablets and portable computers.